STRATEGIC COMMUNICATION
TRANSFORMATION

Transformation is vital for large corporations to stay competitive in dynamic markets. Effective communication aligns employees, engages stakeholders, manages change, and upholds trust. We advise entrepreneurs, C-level executives, and boards, leveraging our experience to address strategic communication challenges.

EXPERTISE

Consulting at the interface of strategy and communication.

Strategic Positioning & Narrative Development

WHAT
We craft corporate narratives that align seamlessly with strategy, translating complex ideas into clear, engaging, and persuasive communication. This includes articulating compelling value propositions that resonate with customers, employees, and investors alike.

CEOs increasingly need support to ensure internal and external messaging reflects strategy. Strong, consistent narratives are vital to drive transformation, enable successful M&A, advance sustainability, and build lasting investor confidence.

Transformation Communication

WHAT
Transformation requires communication strategies that guide organizations through restructures, digital initiatives, and M&A while engaging stakeholders and building alignment. In hybrid and global organizations, culture-shaping communication ensures clarity, connection, and consistency across teams and geographies.

Most transformations fail because of poor communication and lack of buy-in. Leaders require trusted partners to manage sensitive internal messaging and to foster the cultural alignment that makes transformation sustainable.

Crisis & Reputation Management

WHAT
Crisis and reputation management demand preparation, agility, and credibility — from pre-crisis planning and real-time response during events like cyberattacks or layoffs to post-crisis repositioning. It also includes long-term PR, values-driven storytelling, and executive support through ghostwriting, coaching, and visibility.

With growing technological, cyber, and geopolitical risks, strong communication strategies are essential. External partners add credibility, ensure trust, and enhance leadership visibility in critical moments. Transparent, consistent communication both protects reputation and strengthens long-term strategic narratives.

Multi-Stakeholder Communication

WHAT
Mapping and segmenting stakeholder groups (investors, regulators, customers, communities) Tailoring strategic messaging across stakeholder types Training execs in multi-stakeholder storytelling and influence.

Boards are under pressure to demonstrate value to more than just shareholders. Strategic communication must evolve beyond traditional PR.

CEO & C-Level Advisory

WHAT
Personal branding and thought leadership for executives Strategic speechwriting and public communication (keynotes, earnings calls) Stakeholder mapping and influence strategies.

C-levels face scrutiny and pressure to be visible, authentic, and aligned with strategy. Many lack the time or skills for this – they outsource to trusted advisors.

AI & Digital Strategy + Leadership Communication

WHAT
Advising boards/CXOs on how to communicate AI strategies (internally & externally) Helping position AI initiatives without triggering resistance or fear Supporting ethical AI narratives and trust-building.

AI is both a strategic lever and a fear trigger. Leaders need help communicating vision, ethics, and benefits of AI internally and externally.

ESG Strategy & Communication

WHAT
Advising on ESG positioning and strategy development Building ESG reporting and storytelling frameworks Stakeholder engagement: regulators, investors, NGOs.

ESG is now strategic, not just compliance. Boards and execs need help aligning ESG goals with clear, credible communication.

M&A Communication

WHAT
Designing compelling narratives around mergers, acquisitions, and divestitures Aligning messaging for employees, customers, investors, and regulators Supporting integration through consistent communication strategies.

M&A success depends not just on financial logic but on stakeholder confidence. Clear, inspiring narratives reduce uncertainty, maintain trust, and accelerate integration.

Organizational & Process Consulting for Corporate Coommunications

WHAT
Optimizing corporate and marketing communication departments and workflows Designing newsroom and content hub concepts for agility and integration Defining governance models and collaboration processes.

Communication functions are under pressure to deliver more impact with fewer resources. Efficient structures and processes enable transformation and future readiness.

SERVICES

We maintain a very goal-oriented approach, usually in just a few steps. Strategy communication usually involves the following three steps:

1Strategic consulting

We use our deep understanding of the mechanics of the industry to help our clients define goals, develop frameworks and create structures to ensure they act and communicate effectively and efficiently. Often, a structural adjustment of communication channels and their alignment is required—sometimes even a complete organizational realignment — to ensure effective and goal-oriented communication.

2Creative Framework & Concept

We turn strategies into clear, engaging narratives and visuals, ensuring key messages resonate with employees, customers, stakeholders, and the public.

3Implementation

We implement the measures defined together with our clients across all channels and disciplines in collaboration with our two partner agencies Richterich & Partner and Swisscontent AG. And, if required, we provide advice and support (up to interims management) during implementation.

“Culture eats strategy
for breakfast”

(Peter Drucker)

PORTFOLIO

CONTACTS

Daniel Kaczynski
LinkedIn
E-mail
+41 79 400 51 10

Christoph Richterich
LinkedIn
E-mail
+41 79 213 67 32

Carolin Versteeg
LinkedIn
E-mail
+41 79 883 22 77

Roman Emunds
LinkedIn
E-mail
+41 76 594 96 55

Forward Advisors Ltd.
Hottingerstrasse 12
CH-8032 Zürich


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